Hundreds of projects. Decades of hard wins, bitter losses and the best lessons.

Here you’ll find articles, research, exercises, and yes, insights from our hard-won experience.


  • Crypto Wallets Emerge as the New Battleground for the Next Billion Users

    Crypto Wallets Emerge as the New Battleground for the Next Billion Users

    Solana’s recent resurgence has been a watershed moment in the crypto world. After years of grappling with outages and associations with notorious entities like SBF and Alameda Research, Solana’s return to prominence is a now legendary comeback. This revival is not just restoring faith in a blockchain platform; it’s fundamentally changing the game in the…

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  • Embracing Smart Contracts: The Top 10 Advantages

    Embracing Smart Contracts: The Top 10 Advantages

    While the broader public may be distracted by the more flamboyant aspects of cryptocurrency – the scandals, the thefts, the enormous windfalls – smart contracts are quietly emerging as a transformative force for startup founders of every stripe. These digital agreements are carving a niche far beyond the buzz of digital currencies, offering practical, real-world…

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  • Understanding UX for Founders

    Understanding UX for Founders

    Originally created as a paid daily lesson arriving in inboxes via email, here are all the lessons available now for free. Your first lesson: Identifying Patterns in User Feedback and Viewing User Sessions Learn to recognize trends in user feedback and analyze user sessions to identify areas for improvement. Materials Needed: Exercise: Example Takeaways: Additional…

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  • Storytelling for Designers

    Storytelling for Designers

    Originally created as a paid daily lesson arriving in inboxes via email, here are all the lessons available now for free. Your first lesson: Establishing a Narrative Write a brief narrative introducing a software product’s (fictional or real) core features and benefits, ensuring it effectively communicates the product’s value proposition. Exercise: Draft a narrative for a…

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  • Design Leaders Getting Ready to Work with AI

    Design Leaders Getting Ready to Work with AI

    Originally created as a paid daily lesson arriving in inboxes via email, here are all the lessons available now for free. Your first lesson: Leadership – Guiding, inspiring, and influencing your team as AI tools are integrated into the design process. Exercise: Create a brief outline for incorporating AI tools into your team’s design workflow. Preparing…

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  • Strategic UX Insights for Founders

    Strategic UX Insights for Founders

    For every business aiming for success in 2024, founders and product leaders must master the language of user experience (UX) or face the stark reality of becoming obsolete. Harnessing UX for Strategic Advantage Understanding UX’s strategic importance is crucial in startups. It’s more than design aesthetics; it’s a roadmap for aligning your product with market…

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  • Unlock Success in the First 6 Months of Your Business Website

    Unlock Success in the First 6 Months of Your Business Website

    Summary: This article emphasizes the importance of a well-strategized website for startups, especially in the age of AI and social media walled gardens. It outlines key considerations in various areas, from defining your brand and social media strategy to technical aspects and ongoing management. The article stresses the need for a cohesive brand experience, clear objectives,…

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  • Amplifying Growth through PLG, UX, and HCD

    Amplifying Growth through PLG, UX, and HCD

    A staggering 99.5% of consumer apps fail. The success rate is incredibly low, with only 0.5% of consumer apps succeeding. 40–60% of users will not open your app more than once. New application downloads are rare. Amidst the cacophony of social media, spam, scams, and a contracting economy, the importance of providing significant value to…

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  • Communities for Brands

    Communities for Brands

    We’ve gone deep into what makes great online communities and what you need to know if you’re just getting started or if your existing online community needs a bit of help. Our evaluation included doing an analysis into thriving communities with committed, lifelong members. We looked at what they offered, how they offered it, and…

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