AppSeed
Turning Sketches Into Prototypes: A Vision-Driven Mobile App
Transmitter teamed up with designer Greg Goralski to bring a bold idea to life: transform hand-drawn app sketches into interactive prototypes using just a smartphone camera. What started as a simple, creative spark grew into a powerful tool for designers and developers to streamline their workflows and test ideas faster.
A Smarter Way to Prototype
The goal was clear—build a mobile app that empowers creators to sketch, snap, and share working prototypes in minutes. No complex software. No lengthy setup. Just pen, paper, and a phone.
The app was designed to fit seamlessly into both individual and team-based design processes. Whether users were building solo or collaborating in a studio, the tool needed to be intuitive, flexible, and fast.
Building for the Real World
From day one, the app was engineered for unpredictability. Bad lighting? Messy sketches? Multiple captures? No problem. We made sure it could handle real-life constraints while recognizing everything from standard UI elements to unconventional shapes. Users could capture, edit, and manage screens effortlessly—keeping their creative flow uninterrupted.
The interface launched straight into camera mode, with a sleek pull-tab drawer for quick access to past sketches. Editing was a breeze, letting users tap into a growing library of interface components and connect their ideas into a clickable experience in seconds.
Prototyping That Moves at the Speed of Thought
Through extensive user testing, the app proved itself not just as a faster alternative to paper prototyping—but a smarter one. It helped users identify design flaws early, iterate quickly, and stay focused on solving real problems rather than fiddling with tools.
In line with Greg’s community-focused vision, the project sought funding through a Kickstarter campaign. Garnering attention from prestigious platforms like Wired, Forbes, and Tech Crunch, the campaign successfully reached its funding target. This external recognition and financial support were crucial in bringing the product to market.
As co-founders and partners, we were in the thick of it. Transmitter led product strategy, interface design, and feature planning. We crafted the roadmap and set the foundation before handing off development in April 2014. Our involvement went beyond funding—we helped shape the DNA of the product.
Impact and Success
The app launched to real users solving real problems—and it worked. Fast. Intuitive. Creative. It redefined what early-stage prototyping could be, proving that big ideas can start with a sketch.
This project reflects what we do best at Transmitter: turn smart concepts into tools that push creativity forward.
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