Articles in Research.
Our previous article, “The Power of Digital Asset Loyalty Campaigns,” unveiled the potential of digital assets to redefine brand loyalty in a highly competitive market. Building upon this foundation, this article will outline how the integration of crypto wallets into loyalty programs emerges as an innovation and as a paradigm shift in cultivating customer loyalty, […]
The first in a series of articles to help business owners get ready for loyalty rewards programs powered by crypto. The evolution of loyalty programs from traditional schemes to digital asset-based campaigns marks a significant transition in customer engagement strategies. Blockchain technology and NFTs offer transparency, security, and interoperability, paving the way for brands to […]
We’ve gone deep into what makes great online communities and what you need to know if you’re just getting started or if your existing online community needs a bit of help. Our evaluation included doing an analysis into thriving communities with committed, lifelong members. We looked at what they offered, how they offered it, and […]