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Articles

Practical writing on AI, product, and durable systems.

Essays on adoption, agency margins, AEO, and the repeatable processes that turn expertise into lasting value.

Articles Brands Need Mirrors

Brand owners can't see their brand clearly from inside. External perspective—from strategists, copywriters, and AI mirrors—is a competitive advantage.

Articles One Step Beyond

Google's NotebookLM turns existing articles into AI-generated podcasts—and soon, AI agents will network with other agents to match businesses automatically.