Hundreds of projects. Decades of hard wins, bitter losses and the best lessons.
Here you’ll find articles, research, exercises, and yes, insights from our hard-won experience.
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The Age of Chatbots Is Over—Agents Are Doing Real Work Now
If you’ve spent the last few years trying to get value out of a support chatbot or automation tool that mostly just answers questions, I get it. We’ve been there too. For a while, that’s all these tools could really do. But over the past year, something changed. Quietly at first, and then all at…
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One Step Beyond
This morning I played with Google’s NotebookLM tool to take a handful of articles here on this site and turn them into a podcast format with two Ai voices talking about the content. Soon, a swarm of AI agents will be doing outreach to other AI agents to help network and help match the right…
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Brand identity in the age of a billion AI agents
The opportunity is in front of us – reinforcing trust, brand values, and brand character while leveraging AI + blockchain technology. One of the surprises from the most recent conversations I’ve had on this subject with builders, creators, and brand leaders is how few people are really aware of how fast this change is coming…
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The Role of Crypto Wallets in Enhancing Customer Loyalty
Our previous article, “The Power of Digital Asset Loyalty Campaigns,” unveiled the potential of digital assets to redefine brand loyalty in a highly competitive market. Building upon this foundation, this article will outline how the integration of crypto wallets into loyalty programs emerges as an innovation and as a paradigm shift in cultivating customer loyalty,…
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The Power of Digital Asset Loyalty Campaigns
The first in a series of articles to help business owners get ready for loyalty rewards programs powered by crypto. The evolution of loyalty programs from traditional schemes to digital asset-based campaigns marks a significant transition in customer engagement strategies. Blockchain technology and NFTs offer transparency, security, and interoperability, paving the way for brands to…
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Crypto Wallets Emerge as the New Battleground for the Next Billion Users
Solana’s recent resurgence has been a watershed moment in the crypto world. After years of grappling with outages and associations with notorious entities like SBF and Alameda Research, Solana’s return to prominence is a now legendary comeback. This revival is not just restoring faith in a blockchain platform; it’s fundamentally changing the game in the…
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Embracing Smart Contracts: The Top 10 Advantages
While the broader public may be distracted by the more flamboyant aspects of cryptocurrency – the scandals, the thefts, the enormous windfalls – smart contracts are quietly emerging as a transformative force for startup founders of every stripe. These digital agreements are carving a niche far beyond the buzz of digital currencies, offering practical, real-world…
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Understanding UX for Founders
Originally created as a paid daily lesson arriving in inboxes via email, here are all the lessons available now for free. Your first lesson: Identifying Patterns in User Feedback and Viewing User Sessions Learn to recognize trends in user feedback and analyze user sessions to identify areas for improvement. Materials Needed: Exercise: Example Takeaways: Additional…
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Storytelling for Designers
Originally created as a paid daily lesson arriving in inboxes via email, here are all the lessons available now for free. Your first lesson: Establishing a Narrative Write a brief narrative introducing a software product’s (fictional or real) core features and benefits, ensuring it effectively communicates the product’s value proposition. Exercise: Draft a narrative for a…
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Design Leaders Getting Ready to Work with AI
Originally created as a paid daily lesson arriving in inboxes via email, here are all the lessons available now for free. Your first lesson: Leadership – Guiding, inspiring, and influencing your team as AI tools are integrated into the design process. Exercise: Create a brief outline for incorporating AI tools into your team’s design workflow. Preparing…
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Strategic UX Insights for Founders
For every business aiming for success in 2024, founders and product leaders must master the language of user experience (UX) or face the stark reality of becoming obsolete. Harnessing UX for Strategic Advantage Understanding UX’s strategic importance is crucial in startups. It’s more than design aesthetics; it’s a roadmap for aligning your product with market…
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Unlock Success in the First 6 Months of Your Business Website
Summary: This article emphasizes the importance of a well-strategized website for startups, especially in the age of AI and social media walled gardens. It outlines key considerations in various areas, from defining your brand and social media strategy to technical aspects and ongoing management. The article stresses the need for a cohesive brand experience, clear objectives,…