Hundreds of projects. Decades of hard wins, bitter losses and the best lessons.
Here you’ll find articles, research, exercises, and yes, insights from our hard-won experience.
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Agent-Ready: Optimizing Your Site for AI
The New Visibility Problem The way people access information is changing, and that change directly affects how your business is discovered and understood online. Tools like ChatGPT, Claude, and a growing ecosystem of AI agents are now being used to retrieve and present content directly from websites—often without sending traffic to those sites at all.…
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Brands Need Mirrors
Why Outside Perspective is a Competitive Advantage Brand owners understand a hard truth: it’s nearly impossible to see your brand clearly from the inside. That’s why creative directors, strategists, and copywriters exist — not just to write or design, but to reflect the brand back to its owners with clarity and consistency. The value isn’t…
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Tokens, Agents, and the Rise of Decentralized AI Economies
The answer to why Crypto and AI succeed together Every technology wave promises to bring businesses closer to their customers. AI is no different. But without new tools and new models, most businesses won’t own the customer relationships AI touches. Those relationships will belong to the platforms that sit between you and your customers. Crypto…
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Own Your Customer Relationships. Own Your Data. Own Your Future.
We’ve Built an AI & Wallet Platform for Businesses That Want Direct Customer Connections Why Agencies Should Offer This to Their Clients Agencies have a critical opportunity to offer more than just marketing services—they can deliver infrastructure that gives clients full ownership of their customer relationships. This platform replaces Big Tech intermediaries with a direct,…
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Vibroscope: See What Your Content Feels Like
Every piece of content your brand puts into the world carries emotional weight—whether you intend it or not. Vibroscope gives you a powerful lens to see how your messaging lands in real time. This privacy-first browser extension uses on-device AI to detect sentiment and political bias across any webpage—turning subjective tone into objective visual insight.…
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The Age of Chatbots Is Over—Agents Are Doing Real Work Now
If you’ve spent the last few years trying to get value out of a support chatbot or automation tool that mostly just answers questions, I get it. We’ve been there too. For a while, that’s all these tools could really do. But over the past year, something changed. Quietly at first, and then all at…
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One Step Beyond
This morning I played with Google’s NotebookLM tool to take a handful of articles here on this site and turn them into a podcast format with two Ai voices talking about the content. Soon, a swarm of AI agents will be doing outreach to other AI agents to help network and help match the right…
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Brand identity in the age of a billion AI agents
The opportunity is in front of us – reinforcing trust, brand values, and brand character while leveraging AI + blockchain technology. One of the surprises from the most recent conversations I’ve had on this subject with builders, creators, and brand leaders is how few people are really aware of how fast this change is coming…
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The Role of Crypto Wallets in Enhancing Customer Loyalty
Our previous article, “The Power of Digital Asset Loyalty Campaigns,” unveiled the potential of digital assets to redefine brand loyalty in a highly competitive market. Building upon this foundation, this article will outline how the integration of crypto wallets into loyalty programs emerges as an innovation and as a paradigm shift in cultivating customer loyalty,…
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The Power of Digital Asset Loyalty Campaigns
The first in a series of articles to help business owners get ready for loyalty rewards programs powered by crypto. The evolution of loyalty programs from traditional schemes to digital asset-based campaigns marks a significant transition in customer engagement strategies. Blockchain technology and NFTs offer transparency, security, and interoperability, paving the way for brands to…
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Crypto Wallets Emerge as the New Battleground for the Next Billion Users
Solana’s recent resurgence has been a watershed moment in the crypto world. After years of grappling with outages and associations with notorious entities like SBF and Alameda Research, Solana’s return to prominence is a now legendary comeback. This revival is not just restoring faith in a blockchain platform; it’s fundamentally changing the game in the…
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Embracing Smart Contracts: The Top 10 Advantages
While the broader public may be distracted by the more flamboyant aspects of cryptocurrency – the scandals, the thefts, the enormous windfalls – smart contracts are quietly emerging as a transformative force for startup founders of every stripe. These digital agreements are carving a niche far beyond the buzz of digital currencies, offering practical, real-world…