Hundreds of projects. Decades of hard wins, bitter losses and the best lessons.
Here you’ll find articles, research, exercises, and yes, insights from our hard-won experience.
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Communities for Brands
We’ve gone deep into what makes great online communities and what you need to know if you’re just getting started or if your existing online community needs a bit of help. Our evaluation included doing an analysis into thriving communities with committed, lifelong members. We looked at what they offered, how they offered it, and…