Author: aleon

The New Visibility Problem The way people access information is changing, and that change directly affects how your business is discovered and understood online. Tools like ChatGPT, Claude, and a growing ecosystem of AI agents are now being used to retrieve and present content directly from websites—often without sending traffic to those sites at all.…

Why Outside Perspective is a Competitive Advantage Brand owners understand a hard truth: it’s nearly impossible to see your brand clearly from the inside. That’s why creative directors, strategists, and copywriters exist — not just to write or design, but to reflect the brand back to its owners with clarity and consistency. The value isn’t…

The answer to why Crypto and AI succeed together Every technology wave promises to bring businesses closer to their customers. AI is no different. But without new tools and new models, most businesses won’t own the customer relationships AI touches. Those relationships will belong to the platforms that sit between you and your customers. Crypto…

We’ve Built an AI & Wallet Platform for Businesses That Want Direct Customer Connections Why Agencies Should Offer This to Their Clients Agencies have a critical opportunity to offer more than just marketing services—they can deliver infrastructure that gives clients full ownership of their customer relationships. This platform replaces Big Tech intermediaries with a direct,…

Every piece of content your brand puts into the world carries emotional weight—whether you intend it or not. Vibroscope gives you a powerful lens to see how your messaging lands in real time. This privacy-first browser extension uses on-device AI to detect sentiment and political bias across any webpage—turning subjective tone into objective visual insight.…

If you’ve spent the last few years trying to get value out of a support chatbot or automation tool that mostly just answers questions, I get it. We’ve been there too. For a while, that’s all these tools could really do. But over the past year, something changed. Quietly at first, and then all at…

This morning I played with Google’s NotebookLM tool to take a handful of articles here on this site and turn them into a podcast format with two Ai voices talking about the content. Soon, a swarm of AI agents will be doing outreach to other AI agents to help network and help match the right…

The opportunity is in front of us – reinforcing trust, brand values, and brand character while leveraging AI + blockchain technology. One of the surprises from the most recent conversations I’ve had on this subject with builders, creators, and brand leaders is how few people are really aware of how fast this change is coming…

Solana’s recent resurgence has been a watershed moment in the crypto world. After years of grappling with outages and associations with notorious entities like SBF and Alameda Research, Solana’s return to prominence is a now legendary comeback. This revival is not just restoring faith in a blockchain platform; it’s fundamentally changing the game in the…

While the broader public may be distracted by the more flamboyant aspects of cryptocurrency – the scandals, the thefts, the enormous windfalls – smart contracts are quietly emerging as a transformative force for startup founders of every stripe. These digital agreements are carving a niche far beyond the buzz of digital currencies, offering practical, real-world…

For every business aiming for success in 2024, founders and product leaders must master the language of user experience (UX) or face the stark reality of becoming obsolete. Harnessing UX for Strategic Advantage Understanding UX’s strategic importance is crucial in startups. It’s more than design aesthetics; it’s a roadmap for aligning your product with market…

Summary: This article emphasizes the importance of a well-strategized website for startups, especially in the age of AI and social media walled gardens. It outlines key considerations in various areas, from defining your brand and social media strategy to technical aspects and ongoing management. The article stresses the need for a cohesive brand experience, clear objectives,…

A staggering 99.5% of consumer apps fail. The success rate is incredibly low, with only 0.5% of consumer apps succeeding. 40–60% of users will not open your app more than once. New application downloads are rare. Amidst the cacophony of social media, spam, scams, and a contracting economy, the importance of providing significant value to…