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Insights

Author: Adam Leon

Articles Agencies must earn trust through outcomes clients can recognise

A quiet shift is already changing how clients judge agency value The old software story was simple enough to explain. Buy the tool, train the team, improve efficiency, repeat. The AI version is different. Clients are not looking at AI and asking which interface is most impressive. They are asking who can take responsibility for […]

Just For You For Wendy, Nick — RedRhino × Transmitter Studios

Hi Wendy, Nick. Great to connect yesterday and extremely inspirational. Considering a great deal what will be most valuable for current clients and for growth. There is real opportunity; For clients. Services and platforms to support them. And. For Red Rhino internal workflows. RedRhino already has the strategic and delivery capability. The opportunity is to […]

Just For You Burr Forest Group × Digital Partner Capability Fit

Burr Forest Group’s public Digital Partner posting (https://burrforest.com/2026/04/10/opportunity-digital-partner/) describes a kind of digital work that is harder to find than it should be: not generic development capacity, but communicator-first digital delivery for organizations with dense, important information and real users at the other end of it. How Transmitter Can Help Challenge: Vulnerable to clients using […]

Just For You What We Found When We Studied Mondu

We spent time studying Mondu. Not a surface-level scan. A real look at the work, the positioning, the team, and the trajectory. What we found was an agency at an inflection point. Melanie Peters has spent 5 years building something most agencies never achieve: a studio where quality and craft aren’t just marketing copy. They’re […]

Articles Of course the harder thing to do is the most valuable.

Let’s get right to the heart of what you need right now. I’ve had no choice but to dig deep into market strategies. Things have changed so fast. Everyone can tell you about the simple methods of preparing your business for AI visibility, getting mentioned when a user has the exact problem your product or […]

Articles Why Agencies Keep Losing Profit in Places They Rarely Audit

Three months ago, we started pulling apart a familiar agency problem: good teams doing good work, but still feeling more pressure than their margins should justify. Nothing looked obviously broken from the outside. Clients were active. Work was shipping. The team was busy. But when you looked closer, the same pattern kept showing up. Important […]

Articles IP, Provenance, and Why BatCat Attacks! Is Built This Way

BatCat Attacks! is the name under which I create visual art and creative writing. I am sharing this opinion piece here on Transmitter Studios’ blog because the technology solutions I mention are grounded in projects and systems enabled by Transmitter Studios’ tools. Summary Why This Conversation Keeps Pulling Me Back This may be the third […]

Articles What Exactly Can an AI-Focused Product Director Do for You?

Why an AI-Focused Product Director Matters Over the past three years, I have been building AI products for businesses that already know how they create value, but still rely on too much repeated manual work behind the scenes. This is where the work becomes valuable. Most teams do not have an AI problem, they have […]

Articles The Question Every Agency Principal Should Be Asking

Can you clearly connect your strategy work to revenue? Not impressions.Not engagement.Revenue. Most agency principals believe their strategy creates value. The harder question is this: can you prove it, commercially and quickly? In February, two client engagements were executed inside dnAI’s Custom tier at $2,500 for the month. The work included competitive analysis, persona development, […]

Articles Never trust a robot with grey hair

It was a robot that reminded me of a prediction I made in 2017: AI would not make taste irrelevant, it would amplify it. Using a custom workflow, I analysed past articles I have written, searched competitors covering similar subjects, identified gaps, and generated new ideas on the same theme. The system surfaced patterns I […]

Articles The Year AI Changed the Rules: Essential 2025 Insights for a Stronger 2026

This collection brings together the most useful ideas we published this year. Not predictions. Not trend watching. Just clear lessons from what actually changed, and what matters if you want to head into 2026 with fewer missing pieces and better judgment. Insights from Transmitter Studios Agent-Based Discovery and the Changing Web “That changes how your […]

Articles You Built a Site for Users. They Sent an Agent Instead.

SURFING THE WEB IS OVER. The next era of the web is agent-to-agent. If your content can’t be read, trusted, and acted on—it’s out. A new browser war is underway — OpenAI, Google, and Perplexity are turning browsers into orchestrators of intelligent agents that complete tasks, make decisions, and move on. “Find a vendor,” “Book […]